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06965_Field_TCUM T530.txt
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1996-04-10
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954b
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16 lines
quantity and profitability of ads. Today it is inconceivable that
any publication, daily or periodical, could hold more than a few
thousand readers without pictures. For both the pictorial ad or
the picture story provide large quantities of instant information
and instant humans, such as are necessary for keeping abreast
in our kind of culture. Would it not seem natural and necessary
that the young be provided with at least as much training of
perception in this graphic and photographic world as they get
in the typographic? In fact, they need more training in graphics,
because the art of casting and arranging actors in ads is both
complex and forcefully insidious.
Some writers have argued that the Graphic Revolution
has shifted our culture away from private ideals to corporate
images. That is really to say that the photo and TV seduce us
from the literate and private “point of view” to the complex and